The Identity Shift Learn More →

NOAH
GOROSPE

Turning identity into a discipline, and helping others do the same.

BoxerUSA Boxing All American
3+Years Coaching
WVUWVU Boxing Club Leader
Identity Lab Founder

My Story

I was lost. Boxing gave me a reason to show up. Identity gave me a reason to stay.

Before boxing, I was drifting. No direction, no discipline, no real sense of who I was or what I was capable of. I was losing — not in the ring, but in life. Opportunities slipped. Relationships suffered. I didn't respect myself enough to change.

Then I stepped into the gym. And something in me decided: this is who I'm becoming.

I started training like my life depended on it — because in a way, it did. 13 fights later, leading the WVU Boxing Club, building a business from scratch — none of that existed before I chose to rebuild myself from the ground up.

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What I Do

Amateur Boxer

13 Fights · Active Competitor

Competing at an elite amateur level. Boxing isn't just training — it's the proving ground for everything I teach about discipline, pressure, and identity.

Personal Trainer

Evolve Athletics

Training clients at Evolve Athletics with a focus on performance, building habits, and becoming the best version of yourself for long-term results.

WVU Student

Computer Science + Leadership Studies

Studying Computer Science and Leadership at West Virginia University — building the technical and strategic foundations to scale what I'm building.

The Vision

THE IDENTITY LAB ISN'T A PROGRAM.
IT'S A COMMITMENT TO BECOMING.

I didn't build The Identity Lab to be a coach. I built it because I know exactly what it feels like to be stuck in a version of yourself you don't respect — and I couldn't find anyone who actually addressed that. Not just the body. Not just the habits. The identity underneath all of it. There are people out there right now where I was. Capable, but lost. I built this for them.

Transformation isn't a glow-up. It's a decision you make every single day — in the gym, at the table, in the mirror at 5AM when no one's watching. Every client I work with goes through that process. Not a quick fix. Not a surface-level change, rebuilding yourself into someone you actually respect.

The Identity Lab starts with one person at a time. But the vision is bigger — a platform where anyone, anywhere can access the same system that changed my life. Workouts, nutrition, accountability, identity work — all in one place. Built by someone who actually lived it.

Meet Your Nutrition Coach

Maris Anthony, nutrition coach at The Identity Lab

Maris Anthony

Nutrition Coach

Working directly with Noah, Maris handles nutrition programming and check-ins for every member.

Maris holds a BS in Human Nutrition & Foods from West Virginia University and is currently completing her Registered Dietitian certification. Four years studying how food shapes energy, performance, and long-term health translate into real, individualized macro targets for every client.

"Driven by my passion for helping others and my growing interest in nutrition as a way to support overall health and well-being."

READY TO
REBUILD?

Applications are open. Limited spots available.

APPLY NOW